“Ful” has a similar pronunciation to the word “福 ”—“fú” or “fook”—in Mandarin and Cantonese, respectively, which means blessings and good fortune. Fruit comes from Mother Nature and is available to almost everyone on earth. Fruit-is-ful conveys the idea that fruit is a blessing to us because it brings nutrition and flavor to color our lives. Apart from the long-term health benefits of eating fruit, the leftovers, such as the skin, pips and pith, can also be use-ful in our daily life , for example, as insect repellants, skin treatments and perfumes. • We think that Fruit-is-ful is the best description of fruit. If you don’t agree, please tell us what you think would be a better name! What makes us different?

Offering premium produce at a competitive price is common. However, we punch above our weight by going a few steps further. Our customer service is exceptional. We care about our customers, our business and our society, and our win-win-win business model rewards all three. What can you expect from us?

We are committed to offering you the best. We prepare each product with care and devotion. Once you open one, you’ll discover why Fruit-is-ful.