Who we are
We are a group of passionate individuals who are amazed by the benefits of fruit.
For myself, my passion for fruit did not happen overnight. Instead, it has been a long journey with dozens of encounters and experiences throughout my lifetime.
I always recall my first encounter with fruit when I was a baby. Having very busy parents who didn’t have time to look after me, grapes hooked me up with a warm-hearted lady, who then became my babysitter, and she injected love into my life until I was four.
Persimmon also plays an important role in my childhood’s memory, too. When I was a child, I would go to my mom’s store after school every day. Usually, my mom would give me a persimmon to snack on while waiting for her to wrap up work. Instead of eating it right away, I would share it with my mom before we went home. To me, this little cute persimmon was more than a piece of fruit. It served as my companion when my mom was not around. This deliciously sweet fruit tasted like honey with pudding-like texture. All that had created our collective memory
On most Sundays, our Signature family dinner is hot coke with ginger lemon along with orange spare rib. The fragrance of citrus, the aromatic taste created by the perfect balance between sweet and acid, are always the highlights of our family get-togethers.
These bits and pieces accumulate and capture the essence of our existence. While studies have shown that our brains are wired to link our memory with the taste and smell of food, the choice of super food is worth our attention. Other than deliciousness, physical health and mood management are equally important. With that spectrum, fruit is definitely a wise choice among most foods. As you know, fruit won’t cost you much, but the tremendous and unparalleled values that it offers to you are priceless.
At Fruit-is-ful, we are more than honored to serve as your gateway to all these top-notch fruits. Whether you will consume it by yourself or share it with anyone you care about, fruits will unconditionally bring you nutrition and flavor to color your life. The more you access it, the more you will discover why fruit-is-ful, just like us.
We are Fruit-is-ful!
Fruit is…
Our Story
We have been one-of-a-kind fruit service provider, with a focus on B2B trading, since 2018.
Although premium fruit can be purchased elsewhere, our customers have expressed the need for a fruit delivery service with exceptional customer service. To meet this need, we have expanded our business scope to create “Fruit-is-ful.” We hope that every purchase with us will become a delight-ful experience for you and those you care about.
Why are we called Fruit-is-ful?
Fruit-is-ful describes the characteristics of all fruits on earth. “Ful” stands for fruitful, colorful, meaningful, beautiful, useful, wonderful, cheerful, eventful, playful, grateful, faithful, powerful … that’s why fruit can be found at almost every festival across the world.
“Ful” also has a similar pronunciation to the word “福 ”—“fú” or “fook”—in Mandarin Chinese and Cantonese, respectively, which means blessings and good fortune. Fruit comes from Mother Nature and is available to almost everyone on earth. Fruit-is-ful conveys the idea that fruit is a blessing to us because it brings nutrition and flavor to color our lives. Apart from the long-term health benefits of eating fruit, the leftovers, such as the skin, pips and pith, can also be use-ful in our daily life, for example, as insect repellants, skin treatments and perfumes.
We think that Fruit-is-ful is the best description of fruit. If you don’t agree, please tell us what you think would be a better name!
Our Promise
Bringing nutrition and flavor to color your life.